08 Jun '17, 12pm

Disney EMEA joins forces with Formula E for Cars 3

Disney EMEA joins forces with Formula E for Cars 3

Disney EMEA and Formula E have teamed up to bring the hugely popular global franchise Disney∙Pixar’s ‘Cars’ to brand new audiences. The first phase of the collaboration kicked-off at the Qatar Airways Paris ePrix on May 20 – round six of the 2016/17 FIA Formula E Championship – with extensive branding around the circuit in the French capital, which was broadcast globally across TV and digital platforms, including over 40 EMEA markets. Additionally, visitors to the race were able to get up-close to the world of ‘Cars’ in the Allianz eVillage fan zone, where a life-size model art installation of Lightning McQueen was on display, along with gaming pods for visitors to try the brand new ‘Cars 3’ console game – Driven to Win . The trackside activities will continue during the double-header at this weekend’s Berlin ePrix at Tempelhof Airport on June 10 & 11. Disney and Formula E...

Full article: http://electriccarsreport.com/2017/06/disney-emea-joins-f...

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