24 Jun '11, 11pm

Size matters! U.S. consumers prefer compacts over subcompacts

Size matters! U.S. consumers prefer compacts over subcompacts

Size Does Matter - Pain at the Pump Driving Sales of Smaller Vehicles NEW YORK, June 21, 2011 – As the price of gas remains high, consumers are increasingly looking for more cost-effective and fuel-efficient vehicles, with compact cars rapidly gaining in demand. Researchers from GfK Custom Research North America's Automotive sector found that, while demand for compact cars is high, that same demand doesn't carry over into smaller sub-compact cars or Alternative Energy Vehicles (AEVs), including hybrid and electric vehicles. In May, 2011, compact car accounted for 18.1 percent of six-month light vehicle demand compared to 3.6 percent for subcompact cars. AEV demand currently represents only 9.4 percent of light vehicle demand. GfK's Automotive Intentions and Purchases Study found a strong relationship between surges in gas prices over the past four years, and increases in d...

Full article: http://green.autoblog.com/2011/06/24/size-matters-u-s-con...

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