30 Jan '17, 12am

BMW Is Just Beginning Its Shift to Electric Cars

BMW Is Just Beginning Its Shift to Electric Cars

In the past five years, BMW has invested more than $2 billion in its electric vehicle program. That effort produced two visually striking and iconoclastic vehicles: the i3 electric car and i8 plug-in hybrid supercar. While recent statements from BMW executives have attempted to put an upbeat spin on the company’s plug-in efforts, the response from consumers has been mixed. For example, BMW sold 7,625 i3 cars in the US in 2016—down by 31 percent compared to 2015 sales. In Europe, 2016 sales of the i3 averaged about 1,000 units per month. Yet, Ian Robertson, a member of BMW’s management board, said, “Momentum is building.” Speaking at the BMW’s display at this month’s Detroit auto show, Robertson told Bloomberg that cumulative combined sales of the i3 and i8 had recently crossed the 100,000-unit mark. BMW’s plug-in car sales started three years ago. Notably, Robertson pointe...

Full article: http://www.plugincars.com/bmw-just-beginning-its-shift-el...

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