22 Aug '16, 2pm

Oil and gas fracking industry targets Millennials for support

Stephen Edelstein 294 views Aug 22, 2016 Natural gas flaring from oil well [licensed under Creative Commons from Flickr user Sirdle] Enlarge Photo The oil and gas industries certainly know how to tailor their messages to specific demographics. The process of hydraulic fracturing—commonly known as "fracking"—to release fossil-fuel reserves from the earth has led to a boom in U.S. production, but has also proven controversial because of environmental issues. So to shore up support, one industry advocacy group is turning to Millennials, and it knows exactly how to package its message for that audience. DON'T MISS: U.S. states agreed to keep Exxon climate-deception probe secret: here's why The website FrackFeed uses quizzes, memes, and listicles to attract viewers, much like the popular news site BuzzFeed it appears to take its name from. It's the creation of North Texans for ...

Full article: http://www.greencarreports.com/news/1105678_oil-and-gas-f...

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