31 May '11, 6am

Social influences to drive plug-in hybrid vehicle take-up: Whoever thought that the only elements people need to...

Whoever thought that the only elements people need to make more sustainable transport choices are reasonable prices and good information, should think again – because social influence will also play a significant role. That’s the verdict of research by the Institute of Transportation Studies at the University of California at Davis which suggests that more in-depth synthesis needs to be taken into the role of social interactions in policy design. Jonn Axsen, who led the research, identified five theoretical perspectives on interpersonal influence: contagion, conformity, dissemination, translation and reflexivity: - Contagion: Early adopters or experts help transmit information to build the public’s awareness of the product or practise. However, it neglects important nuances of interpersonal influence as functional information is not the only type of information shared. - C...

Full article: http://www.thegreencarwebsite.co.uk/blog/index.php/2011/0...

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