Mitsubishi targeting Europe's public sector to boost i-MiEV sales to 25,000 units in FY 2011
In an effort to boost sales of its electric i-MiEV , Mitsubishi Motors will reportedly reach out to Europe's public sector, including police departments, utility companies and even numerous municipalities, and hype them on the electric jellybean. According to the Nikkei (sub. req.), the Japanese automaker is supposedly banking on the notion that Europe's public sector, which puts an emphasis on environmental protection, will be more than willing to cough up the additional cash required to purchase electric vehicles compared to a conventional gas- or diesel-fueled automobile. The Nikkei says that Mitsubishi intends to manufacture and deliver 25,000 i-MiEVs worldwide by the end of fiscal year 2011, a threefold increase over 2010. Including sales to individuals, businesses and government agencies, Mitsubishi reportedly aims to deliver 15,000 i-MiEVs overseas, mainly to Europe.