25 Feb '16, 12am

Also, this study should be required reading for automakers, dealers selling EVs:

Dealer Study State regulators recognize that automakers and new car dealers face challenges introducing the plug-in vehicles stipulated by California’s ZEV mandate. The California Energy Commission awarded UC Davis, through its multi-disciplinary NextSTEPS research arm, a grant for a comprehensive study of California’s automotive retail market. Anecdotal accounts in the early market for plug-in vehicles suggest a number of issues affecting dealer engagement in PEV sales and the quality of the retail experience perceived by customers. Dealers report lengthy sales transactions, complex incentives, and uncertain policy support. Customers cite under-informed and/or disinterested sales staff, attempts to switch would-be PEV buyers into conventional models, and poor after-sale support (e.g., charger selection, home installation, “away from home” charging, equipment use, and publ...

Full article: http://phev.ucdavis.edu/project/dealer-study/

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