22 Feb '16, 8pm

Hyundai Looks to Beat Prius with Ioniq, Except in the Sales Race

Hyundai’s looking to challenge the Toyota Prius with its new Ioniq in just about every area – except the sales chart. That’s according to an Automotive News story that posits that Hyundai is aiming to give the Ioniq an advantage over the ubiquitous Prius in terms of power, fuel economy, and size, and for most people, styling. The one thing Hyundai isn’t aiming at, though, is sales, as the company has set a relatively low target of 77,000 units. That’s in opposition to the Prius – Toyota has already taken 100,000 orders in Japan since the fourth-generation Prius hit the market in December. The Prius is almost synonymous with the word hybrid by now. SEE ALSO: Who Else Besides Toyota Will The Hyundai Ioniq Threaten? The Ioniq will have three available powertrain choices – hybrid, plug-in hybrid, and all-electric. That will make it Hyundai’s first dedicated electrified vehicle...

Full article: http://www.hybridcars.com/hyundai-looks-to-beat-prius-wit...

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