27 Apr '15, 3pm

More Informed Car Buyers Don't Need Salesmen, But 'Facilitators'

More Informed Car Buyers Don't Need Salesmen, But 'Facilitators'

By John Voelcker 738 views Apr 27, 2015 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Buick and GMC dealership Enlarge Photo Car buyers today have far more information than they did just 15 years ago, and they're using it. Google says that three-quarters of all auto shoppers now do hours of research before they ever visit a dealer. They can find some information on dealer invoice prices--though not necessarily all the various incentives that particular dealer may have at his disposal--and have often narrowed down their choice to a small number of vehicles. DON'T MISS: Dealer Chains May Still Hate Tesla, But Now They're Learning From It Some visit only one dealer in person after communicating online about price and availability. In that light, suggests an article last week in Canada's The Globe & Mail newspaper, dealerships need to rethink how th...

Full article: http://www.greencarreports.com/news/1098021_more-informed...

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Who Are Electric Car Buyers? Survey Says…

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