27 Apr '15, 10am

The Chevy Bolt Name Is Here To Stay

The Chevy Bolt Name Is Here To Stay

After GM pulled back the curtain on the Chevy Bolt, its 200-mile electric car concept, one of the first questions a suit asked me was “What do you think of the name?” I shrugged if I’m being honest. It’s better than the meaningless alpha-numeric nomenclature plaguing many luxury car brands, but it doesn’t have the same panache that “Mustang”, “Corvette”, or even “Volt” have. It feels a bit…silly. Since then, GM has confirmed it will build the Bolt , but waffled on whether or not it would stick with the name.

Full article: http://gas2.org/2015/04/27/chevy-bolt-name-stay/

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