19 Apr '15, 4am
Why @Hyundai Is So Fricken Cool! New Thinking, New Possibilities put into practice - ^WG
“A Message to Space” is thinking way outside the box and off the planet. Wayne Gerdes - CleanMPG - April 18, 2015 Hyundai – New Thinking, New Possibilities put into practice. Earlier this week Hyundai created something that is quite literally out of this world. From the release, Hyundai used the brand’s ‘New Thinking’ approach to connect a family from a distance that set a Guinness World Record in the process. When the daughter of an astronaut on the International Space Station (ISS) had a special hand-written letter to send to her father, Hyundai found an ‘out of the world ’ way to share her message. This is the coolest thing since the Tundra pulling the Space Shuttle across the 405 on its way to the California Science Center a few years ago. It is also worth every second to watch! The campaign, entitled ‘A Message to Space’, revolves around a 13-year-old girl named Steph...