26 Feb '15, 7pm

Ford Plans For The Sharing Economy And Future

Ford Plans For The Sharing Economy And Future

But Ford is thinking about more than just building and selling vehicles. Part of its research into the future of urban transportation involves thinking about how the company could create a space that goes beyond what Uber and Lyft offer customers. Ford calls its idea a “dynamic social shuttle” and says it will require very sophisticated computer algorithms to match up the needs of multiple passengers and figure out how to deliver them all to their individual destinations as efficiently as possible. “People recognize the more they share, the more value they may get out of the service,” Abernethy says. “But there’s a limit to how many people they’re willing to share with. You have to get that balance of efficiency, convenience and cost.”

Full article: http://gas2.org/2015/02/26/ford-plans-for-sharing-economy...

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