31 Oct '14, 6pm

Hyundai Developing A Prius Fighter, Still

As Hyundai seeks to diversify its alternative energy strategy, the Korean automaker has said it will develop an alternative to Toyota’s Prius. “We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars,” Hyundai Motor CEO Kim Choong-ho. Or so it says. While the car has been spoted under development, and this story is making the rounds, a similar story of a Prius competitor was reported in 2010. It’s safe to say it’s not a new idea, and has been a long time coming, but it appears it will be here eventually. Hyundai has also been outspoken in the past against plug-in hybrids, but does have a regular full hybrid version of its Optima sedan (pictured). It also is out in front with a Tucson Fuel Cell Electric Vehicle leased in California from $499. This technology wa...

Full article: http://www.hybridcars.com/hyundai-developing-a-prius-figh...

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