28 Apr '14, 1pm

The Epic Failure Of Better Place, As Covered By Fast Company

The Epic Failure Of Better Place, As Covered By Fast Company

By John Voelcker 1,003 views Apr 28, 2014 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Better Place Battery Swapping Enlarge Photo The remarkable scope, overwhelming ambition, and epic failure of the Better Place electric-car service in Israel is worthy of a book, or several. But until one appears, Fast Company magazine has produced the most comprehensive article yet on the founding--and foundering--of the great Better Place experiment. Published three weeks ago in the May issue, it's a long article, but well worth the read. DON'T MISS: Better Place Obit Asks: Has Tesla Done What Israel Couldn't? Better Place Renault Fluence ZE on the streets of Jerusalem Enlarge Photo The piece argues, in essence, that Better Place was doomed before it even began. "There was profligacy, marketing problems, hiring problems, problems with every conceivable part ...

Full article: http://www.greencarreports.com/news/1091745_the-epic-fail...

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