31 Jan '12, 5pm

Buick's smartphone games simulate fuel-efficient driving in app form

Buick's smartphone games simulate fuel-efficient driving in app form

Buick eAssist Smartphone Games Raise MPG Awareness Three games show the fun side of saving fuel 2012-01-27 DETROIT – In 2011 alone, the Apple App Store reported more than 100 million downloads to phones and iPads. Just as consumers embrace hand-held technology, studies show they want the same smart technology in their vehicles. Buick's new eAssist Fuel Efficiency smartphone games seek to connect the two. Available free in Android and Apple stores, the three games come bundled in a single app that offers a fun way to sharpen driving techniques and improve fuel economy. "Consumers today want purposeful technology in the products they buy," said Tony DiSalle, U.S. vice president of Buick Marketing. "Buick is offering exactly that with fuel-saving eAssist," The games focus on the key attributes of eAssist and how they can be used to stretch every gallon of fuel. Regeneration R...

Full article: http://green.autoblog.com/2012/01/31/buicks-smartphone-ga...

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