28 Nov '11, 10pm

Toyota's Fun-Vii Concept Vehicle A Mobile Marketing Machine

Toyota's Fun-Vii Concept Vehicle A Mobile Marketing Machine

Like many concept cars, the Fun-Vii is not designed with production in mind. But for a gearhead like me, who thrives off of car customization, the Fun-Vii is the ultimate in customizable cars. Indeed, the whole outer body can be used as a display board . That would allow one to download customizable “skins,” turning your daily driver into a mobile advertisement. It’s like driving an iPhone! But that’s not all. The interior can be customized too, and modern “mood lighting” could fit however you are feeling that particular day . And of course it can give you up-to-the-minute driving updates and connect with your phone and social networks. It’s all very science fictiony, I’ll admit, and the green cred isn’t really there. On the same token, what if automakers didn’t have to paint cars anymore, but could instead allow users to customize them with skins downloaded from the Inter...

Full article: http://gas2.org/2011/11/28/toyota%E2%80%99s-fun-vii-conce...

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