27 Nov '11, 9pm

Toyota counting on Prius sales increase in 2012

has been a hit. A year ago, worldwide sales of the hybrid hatchback passed two million and, with annual sales of over 400,000 units, the Prius practically defines the idea of a green car for many people. Toyota is expanding the Prius from a model into a family with the larger Prius V , a plug-in model coming next spring and a smaller model on the way. Toyota had projected that 2011 would be another banner year, with record sales of the Prius leading the way. However, sales of the Prius in 2011 haven't kept pace with expectations. Sales of the Prius actually dropped 9.4 percent from October 2010 to October 2011. Part of the reason could be demand. Since the car's introduction, sales have gone up and down with gas prices, and while prices at the pump are considerably above where they were a few years ago, consumers have become accustomed to $3 a gallon gas. With the worldwid...

Full article: http://www.green.autoblog.com/2011/11/27/toyota-counting-...

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