19 Nov '13, 9pm

The Mission of Tesla | Blog | Tesla Motors via @TeslaMotors

Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives. I suspected that this could be misinterpreted as Tesla believing that there was a shortage of sports cars for rich people, so I described the three step “master plan” for getting to compelling and affordable electric vehicles in my first blog piece abo...

Full article: http://www.teslamotors.com/blog/mission-tesla?elq=66dc3c4...

Tweets

The Mission of Tesla

teslamotors.com 19 Nov '13, 9am

Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport...

Go get 'em, Elon! "The Mission of Tesla"

teslamotors.com 20 Nov '13, 1am

Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport...

@elonmusk

teslamotors.com 19 Nov '13, 6am

Model S Model X Supercharger Enthusiasts Find Us Buy My Tesla Roadster About Tesla Order Test Drive Features Specs Top 5 Q...

Tesla Fires: NHTSA Will Probe, Warranty To Cove...

greencarreports.com 19 Nov '13, 9pm

By John Voelcker 382 views Nov 19, 2013 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Third Te...

NHTSA will investigate Tesla Model S fires.

designnews.com 19 Nov '13, 8pm

Given that the incidence of fires in the Model S is far lower than combustion cars and that there have been no resulting i...

#Tesla Model S UK pricing announced - £50,280 O...

teslamotors.com 12 Nov '13, 10am

Model S Model X Supercharger Enthusiasts Find Us Buy My Tesla Roadster About Tesla Design Studio Features Specs Gallery Wa...

Tesla

greencarreports.com 08 Nov '13, 4pm

By John Voelcker 708 views Nov 8, 2013 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Third Tes...

How Tesla May Beef Up Its Model S Battery Protection System

How Tesla May Beef Up Its Model S Battery Prote...

greencarreports.com 13 Nov '13, 3pm

By David Noland 894 views Nov 13, 2013 Reddit This! Share on Facebook Share on Twitter Tesla Model S battery pack, from U....

Life With Tesla Model S: Even After Update, Vam...

greencarreports.com 25 Nov '13, 12pm

Reddit This! Share on Facebook Share on Twitter 2013 Tesla Model S electric sport sedan [photo by owner David Noland] Enla...

Oei, Clooney was goed voor de koffie extracten,...

green.autoblog.com 14 Nov '13, 5pm

Not a good day for Tesla. Public relations are very important for any corporation. George Clooney is an influential indivi...

Three Tesla workers injured in incident at Frem...

green.autoblog.com 13 Nov '13, 9pm

factory in Fremont, CA, were injured today by hot metal after the failure of a low-pressure aluminum coating press. Despit...

Elon Musk: Tesla is planning to make an electric pickup truck similar to Ford's F150

Elon Musk: Tesla is planning to make an electri...

treehugger.com 13 Nov '13, 10pm

Elon Musk has talked about making an electric pickup truck a few times in the past, and it's clear why he thinks the idea ...

Tesla Could Have Electric Pickup Truck In Five Years

Tesla Could Have Electric Pickup Truck In Five ...

cleantechnica.com 15 Nov '13, 4pm

Modeling a Tesla electric truck on the F-150 would be sensible, considering it is a top-seller. Making and selling an elec...

Daimler Wants Increased Cooperation With Tesla Motors

Daimler Wants Increased Cooperation With Tesla ...

cleantechnica.com 07 Nov '13, 2pm

Back in 2009, Daimler chose to work with Tesla Motors, as they were both trying to develop electric vehicles that would in...