18 Nov '13, 6pm

Why Toyota constantly improving the Prius' fuel economy is something of a fool's errand

It's true that the Prius is a halo car, and that all the fancy arithmetic here doesn't amount to an argument against diverting R&D into a low-volume high-efficinecy car. But I seriously doubt your clain that Toyota sells more non-Prius cars because they sell a Prius. No one buys a Corolla or Avalon thinking, this comes from the same heroic minds who crafted the legendary Prius. Because if so they would just buy a Prius for the same or less money. It's not like they are giving up anything but, ahem, design. The Camry is bigger but if you a sweating a Prius you can get a Prius drivetrain in your big Camry.

Full article: http://green.autoblog.com/2013/11/18/toyota-prius-fuel-ec...

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