18 Nov '13, 2pm

Premium 360º Electric Portfolio Launched By BMW i

BMW of North America has announced the partnerships and programs comprising its 360º Electric portfolio. The company says its intent is to ease the acceptance of its EVs and has organized a full support system for BMW i owners in order to make their experience a truly premium and enjoyable one. Available in early 2014, 360º Electric is, in BMW’s words, a portfolio of consumer-oriented offerings designed to overcome commonly perceived barriers to purchasing an electric vehicle. As BMW of North America was announcing details of this portfolio, BMW Group Canada’s President and CEO Eduardo Villaverde was presenting in front of Canadian automotive executives at 2013 TalkAuto Canada the company’s strategy and focus towards EVs. In essence, Villaverde explained 360º Electric encompasses products for home and public charging, assistance services, and flexible mobility. The goal of...

Full article: http://www.hybridcars.com/premium-360o-electric-portfolio...

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