31 Oct '11, 3pm

Mo system shares cars, e-bikes, bikes, and even public transport

Mo system shares cars, e-bikes, bikes, and even public transport

Showing that a technological advance can sometimes deliver significant change to an apparently unrelated system, the Mo sharing service leverages a cell phone app to create a linked network of increasingly varied transportation options. Created as a joint venture between LUNAR Europe, environmental organization Green City e.V. and the University of Wuppertal, Mo is designed to encourage the use of the lowest-impact transportation option with choices including public transportation, bikes, e-bikes, and cars. By using the phone app, Mo tracks the miles of each user and rewards them when they elect to use a green option. For example, taking public transportation might build up miles that can later be redeemed for use in renting a car or bike. Users can even receive credit for peddling their own bikes. By encouraging the use of other options, Mo expects to reduce the need for ...

Full article: http://green.autoblog.com/2011/10/31/mo-system-shares-car...

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