24 Oct '11, 10pm

Mazda's core attribute is "real-world" fuel efficiency with zoom-zoom

Mazda's core attribute is "real-world" fuel efficiency with zoom-zoom

says "real-world" fuel-efficiency will be one of its core attributes as the Japanese automaker seeks to lift U.S. sales volume some 74 percent by 2015. Don't worry though, 'cause zoom-zoom will remain Mazda's number one raison d'etre. Step one? Be quick to point out that while some automakers boast 40 miles per gallon on the highway , that number is usually only achievable by using driving techniques that some might say border on hypermiling. That's not the case with the SkyActiv -equipped Mazda3 , according to the Japanese automaker. Next week, Mazda will launch the revamped Mazda3 in the U.S. With its arrival, the Japanese automaker says buyers of the 3 will get a compact vehicle that delivers unmatched "real world" fuel efficiency without even ditching the spare tire, as most rivals have done . In typical Mazda zoom-zoom fashion, Robert Davis, senior vice-president of U...

Full article: http://green.autoblog.com/2011/10/24/mazdas-core-attribut...

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