27 Aug '13, 3pm

Toyota Boosting RAV4 EV Sales With $299 Per Month Leases

Toyota Boosting RAV4 EV Sales With $299 Per Month Leases

It looks like Toyota is finding it harder than anticipated to sell its Tesla-powered electric RAV4. Bloomberg first revealed that Toyota Motor Corp. is discounting its all-electric RAV4 through low-cost lease and loan offers to boost demand for the slow-selling compact crossover. Through an offer officially valid until September 3, Toyota is promoting the option of a $299-a-month, three-year lease for the $49,800 light truck, or a 60-month, no-interest loan. Toyota said when launching the electric RAV4 in September 2012 that it would sell 2,600 units before the end of 2014; as of the end of July 2013, 709 units were driven off the lot. The offers are available only in the Los Angeles and San Francisco regions, the vehicle’s main markets. The 2013 electric RAV4 has a range of about 100 miles per charge and is still based on the previous generation RAV4. A new generation of ...

Full article: http://www.hybridcars.com/toyota-boosting-rav4-ev-sales-w...

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