26 Aug '13, 4am

Nissan’s Leaf Finding New Markets

Nissan’s Leaf Finding New Markets

No. 9: Nashville, home of Nissan Americas headquarters and the plants that assemble both LEAF and its battery. Many “New Wave” EV markets demonstrate a high level of viral sales growth. “LEAF owners have exceptionally high levels of satisfaction with the vehicle and are eager to share that experience with curious peers. Those peer-to-peer discussions frequently lead to additional LEAF sales,” said Gottfried. In Nashville, credit goes to a robust charging infrastructure and a core group of employee enthusiasts who raised awareness of the practicality of the vehicle in the market in 2011. Since then, the “cul de sac phenomenon” has taken off with general consumers in the market where one person buys a LEAF and validates it for the entire neighborhood. “In mid-size cities like Nashville, people know and talk to their neighbors. We don’t see that everywhere, but in certain com...

Full article: http://www.hybridcars.com/nissans-leaf-finding-new-markets/

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