26 Jun '13, 3pm

2013 Fiat 500e Electric Car 'Sold Out' In California

Like Kenneth, I ask the question as to why sell more than required of a car that loses money on every sale? My understanding is that even removing development costs from the equation, every electric loses money on manufacture. Even the first generation Volt is expected to lose money. Some manufacturers embrace this fact by noting that they gain valuable information for subsequent models, and establish good-will with the public. (See Toyota's Prius.) Other manufacturers simply want to comply with the California requirements and pretend to support the environment. (See Fiat or Toyota Rav4.) While a few, don't advertise, but at the same time make the vehicle available throughout the U.S. (See Ford's Focus Electric).

Full article: http://www.greencarreports.com/news/1085045_2013-fiat-500...

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