29 May '13, 8pm

Official: Endurance racer Keiko Ihara signs on as new face of Nissan Leaf [w/video]

Keiko Ihara is a terrific spokesperson for Nissan. She's an inspiring example of what a person can achieve against the odds, if they have the intelligence, charm, dedication, and courage of Keiko Ihara. Her endorsement of the Leaf will increase sales, especially among young female drivers. It doesn't matter that her speciality is endurance races, she's a winner ! People like to buy products associated with winning role models.

Full article: http://green.autoblog.com/2013/05/29/endurance-racer-keik...

Tweets

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greencarreports.com 03 Jun '13, 2pm

Thanks Joseph and obviously a good question. Part of the reason was a loyalty factor and the fact the local Nissan dealer ...