29 May '13, 3pm

Toyota Prius gets most online love among green vehicles

Now if only someone could turn social-media mentions into cold, hard cash. That's what the folks at Toyota may be saying after a report revealed that the Prius gets the most media dollar value – by far – out of any hybrid or plug-in vehicle from social media networks, according to Automotive News , which cites a study from social analytics company GenSent Insights. The Prius received $15.5 million in "total media value" through the first four months of the year, trampling the second-place Honda Fit EV's $4.5 million. Those models were followed by the Chevrolet Volt , Tesla Model S and Honda Insight , each of which generated about $3 million worth of social-media value through April. The report tracked model mentions via sources such as Facebook, YouTube and Google, and found that the Prius, the world's best-selling hybrid, had more Twitter mentions than the next nine most-...

Full article: http://green.autoblog.com/2013/05/29/toyota-prius-gets-mo...

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