30 May '13, 1am

Why Better Place Was Doomed from the Start

Better Place were not opportunists, Shai Agassi was in line to become CEO of SAP when he left to start Better Place. Everyone seems to jump on bandwagon of bashing battery swapping as core to BP. What BP was trying to do was run a whole country without oil. They always assumed that 99% of charging would be done at charging stations. That is why they were installing charging stations everywhere. It was always the charging stations that were supposed to be conveniently located. Battery swapping was just supposed to be for the occasional times people needed to make a longer trip. What really killed BP was the costs. Initially, BP planned to sell the cars for cheap or even give them away for free. They would make money on selling miles, which would cost about the same as miles cost in an equivalent sized gas car. The appeal of a cheap or free car would help even people in the ...

Full article: http://www.plugincars.com/why-better-place-was-doomed-127...

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Better Place Turns Out to Be Not Better Enough

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spectrum.ieee.org 28 May '13, 6pm

Better Place's bankruptcy filing this last weekend is a blow not merely to the company itself and its influential backers,...

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plugincars.com 27 May '13, 6pm

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