29 Apr '13, 9pm

Nissan Launches Money-Savings Marketing Campaign for LEAF Electric Car

PHOTO CAPTION: Nissan LEAF electric car qualifies for $7,500 federal tax credit. Nissan Launches Money-Savings Marketing Campaign for LEAF Electric Car Tweet The baseline trim level Nissan LEAF now is considered the lowest priced electric car on the market in the U.S.A. and can be leased for $199/month. an Motor Co. (7201) is joining General Motors Co. (GM) and Tesla Motors Inc. (TSLA), the largest U.S. sellers of rechargeable autos, in promoting the money-saving benefits of battery-powered cars over saving the planet. Nissan is readying new advertisements for the 2013 Leaf hatchback to expand its appeal beyond environmentally conscious drivers who’ve bought the car since it debuted in 2010, said Erik Gottfried, director of sales and marketing for the car. A campaign with “more-practical messaging” builds on a $199 per month lease offer that aided sales last year, he said....

Full article: http://www.evworld.com/news.cfm?newsid=30138

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