26 May '18, 6am

Designworks Named Design Partner for IONITY Joint Venture

For nearly 50 years now, Designworks has been shaping the face of the mobility of tomorrow. One of the design agency’s most recent projects consists of a commission from IONITY to design a European high-power-charging (HPC) network for electric vehicles. IONITY is a joint venture between the BMW Group, Daimler, Ford, and Volkswagen AG pursuing the objective of making e-mobility ready for long-distance travel. IONITY has briefed Designworks to design the charging station architecture, the charger pylons, and the digital interaction concept. The designers’ commission consists of furnishing IONITY with a recognizable, welcoming and leading-edge visual identity in Europe, whilst significantly improving the electric charging experience. The goal is to dispel concerns about range and make electromobility more attractive for long-distance travel. “For selection of the design part...

Full article: https://electriccarsreport.com/2018/05/designworks-named-...

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