25 May '18, 10am

Study finds car dealerships pose significant barrier to #EV adoption

Dealers represent an important yet understudied intermediary between new innovations such as EV technology and consumers. Only three North America-focused studies exist as of 2017. For instance, a California-specific (United States) study suggests that EVs require new business and promotion strategies during sales processes, while a study across four US states and an investigation in Ontario (Canada) find that the (lack of) salespersons EV knowledge and positive attitude can influence customers’ purchasing decisions. However, these studies feature small sample sizes, lack cross-country comparisons or focus on early EV adopters. Despite this dearth of research coverage, the role of industry actors is important because research suggests that current EV buyers can be categorized as early adopters with a higher technological acumen and knowledge of EVs, implying that they may ...

Full article: http://www.greencarcongress.com/2018/05/20180525-derubens...

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