01 Aug '17, 9am

Why Volvo going 'all-electric' is less revolutionary than it seems

The announcement from Volvo that all of its new models from 2019 will include an element of electric vehicle technology was a PR coup for the Swedish car maker. It received a disproportionate amount of attention as the "first major car company" to switch to all-electric. But the statement by CEO Hakan Samuelson that this "marks the end of the solely combustion engine powered car" is more a reflection of Volvo’s position in the market than any justification of a global change. Volvo, known for decades for its safety , has fallen behind other manufacturers when it comes to environmental credentials. It recently introduced hybrid versions of the XC90, XC60, S90 and V90. But let’s not forget that Toyota introduced the mass-produced hybrid, its Prius, worldwide in 2000. Toyota now has around 80 percent of the global market for hybrid vehicles. The question we should be asking i...

Full article: https://www.greenbiz.com/article/why-volvo-going-all-elec...

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