30 Jun '17, 5pm

Greenwashing a 'Very Serious Issue,' Leads to Poor Decisions, Says CEO of GRI

Ninety percent of the 250 largest companies in the world are reporting sustainability performance, but greenwashing is “a very serious issue,” says the new chief executive of the Global Reporting Initiative (GRI), Tim Mohin. In the early days of sustainability reporting, greenwashing could result in bad PR and a loss of consumer confidence. But that is no longer the worst that can happen. With the trend of issuing sustainability reports growing around the world, “people start to rely on the information to make decisions,” Mohin says (via Eco-Business ). “If the data is not reliable, then the wrong decisions can be made.” Incorrect Data Leads to Trouble Despite today’s political climate, with President Trump deciding to have the US exit the Paris Accord, investors may actually be increasing their emphasis on corporate social responsibility (CSR). Now, more than ever, it is ...

Full article: https://www.environmentalleader.com/2017/06/greenwashing-...

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