31 May '17, 11am

via @greentechmedia

Solar has been on an amazing growth trajectory. As we approach the milestone of 2 million homes with solar power, we need something more beautiful to reach the mass market. Enter the Tesla solar roof. Tesla’s solar roof has redefined the popular conception of what residential solar can be. In an industry that has done very little product-level innovation, Tesla’s new product is a radical reimagining that has left consumers in awe. Industry wonks have tried to make sense of Tesla’s solar roof by digging into the numbers and converting dollars per watt to dollars per square foot. But in the mind of the customer, Tesla’s solar roof will be the definition of next-generation solar -- whether it makes economic sense or not. Elon Musk’s initiative has captured a latent yearning on the part of customers for a tailor-made design that integrates with their homes and the way they liv...

Full article: https://www.greentechmedia.com/articles/read/will-teslas-...

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