16 Dec '12, 3pm

Elkington: Whispering radical ideas to CEOs #sustainability

Elkington: Whispering radical ideas to CEOs #sustainability

“The time has come to tear down the old order and begin to create the new.” John Elkington sounds like a Wall Street occupier, or a Bolshevik. He is neither. He is, instead, a 63-year-old consultant who has advised executives of global corporations, including Ford, Shell, BP, Toyota, HP, Nike, Nestle and Bayer, over the course of a long career at the crossroads of business and the environment. Along with such thinkers as Paul Hawken and Amory Lovins, Elkington all but invented the discipline of corporate sustainability. He’s got a new book out, called The Zeronauts , so I paid him a visit a week or so ago when I was in London. The book’s very good. It celebrates a new breed of innovators, called Zeronauts, who set out to create wealth while driving negative outputs — greenhouse gas emissions, toxics, waste, pollution and poverty — to zero. The idea of zero is intended to b...

Full article: http://www.marcgunther.com/elkington-whispering-radical-i...

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