From Commitment to Action: Progressing Past the CSR Plateau
These companies go beyond CSR as usual to create a new business as usual. As the diagram below reveals, they shift from internal directives to an external focus aimed at their entire value chain. They focus beyond internal projects, investing in measures to rethink and transform their entire industry . They collaborate with peers and competitors, suppliers and customers to influence standards and government policy to drive sustainability innovation in their sectors. They dump incremental change for bold action and accelerated systemic change at scale. Rather than merely tinker with their business models, they set a bold course to become truly sustainable in the future . To chart a sustainable course, businesses must pivot their sustainability models this way.