30 Apr '17, 10am

"000s of wrkrs called Kamako Chhnoeum 2learn abt their rights"

"000s of wrkrs called Kamako Chhnoeum 2learn abt their rights"

I first learned how mobiles could help workers while I was working at the International Labour Organization’s Better Factories Cambodia programme. In 2013, we identified that workers in Cambodia all had mobile phones. With this, we saw an opportunity to reach thousands of workers. But we had to find the right methodology: these were all basic phones and workers didn’t use them to text. We set up an interactive voice response programme called Kamako Chhnoeum , or Outstanding Worker. With minimal marketing, thousands of workers called Kamako Chhnoeum to learn about their rights, safety and personal health. We learned not only that workers had an appetite for information, but that they were willing to spend their very limited free time on a tool when it was designed with them in mind.

Full article: http://www.ethicalcorp.com/putting-power-hands-garment-wo...

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