29 Apr '17, 5pm

Ding-Dong! Solar Calling: Is Customer Acquisition Going Old School? [GTM Squared]

by Stephen Lacey April 06, 2017 Stephen Lacey: Hell hath no fury like a solar company scorned. We said at the end of last year that 2017 would be rough for some residential solar companies. 2016 wasn't easy after all, and we were not lying. Already this year, the fifth largest solar installer, Sungevity, has declared bankruptcy and NRG, once the fourth biggest residential installer, for just a little bit anyway, has divested fully from the sector. Meanwhile, everyone's trying to figure out SolarCity's role inside Tesla, and Sunrun appears to be the only big player on...

Full article: https://www.greentechmedia.com/squared/read/ding-dong-sol...

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