30 Jan '17, 5pm

Why 98% of Companies Do Not Achieve Their Sustainability Goals

Make a public commitment. Many executives hesitate to make their goals public, fearing reprisal from third-party watchdogs if they fall short. Sustainability leaders manage that downside risk by engaging proactively with stakeholders. They affirm that the benefits of public commitments significantly outweigh the risks by creating a shared sense of mission and helping companies stay the course during difficult phases. CEOs: lead by example. Bain’s research shows senior leadership support is the most important factor contributing to success, and visible actions — not just words — make the difference. Highlight the business case. Sustainability leaders help employees understand the business case that links sustainable products and processes with success . Growth for brands with a demonstrated commitment to sustainability was four times faster than non-sustainable products in ...

Full article: https://www.environmentalleader.com/2017/01/98-companies-...

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