05 Jan '17, 5pm

There's a trick to sustainable healthy eating

There's a trick to sustainable healthy eating

Grocery shopping has, sadly, become an exercise in avoiding information overload. There are so many signs and banners, flyers, specials, and colorful distracting labels on the food that it is difficult to comb through it all, especially if one is tired at the end of a workday or in a hurry (and who isn’t?). Add to that the sea of facts swimming around in one’s head – knowledge about vitamins and nutrients and fat and calories – and suddenly the quest for a healthy grocery cart is utterly overwhelming. So what do most shoppers do? They react without thinking. They reach for the expensive item on the shelf, assuming that because it’s expensive, it must also be healthy. This is fascinating conclusion of a soon-to-be-published study in the Journal of Consumer Research, as described in an article for the Washington Post : “Researchers say our subconscious association of cost wi...

Full article: http://www.treehugger.com/health/trick-making-healthy-eat...

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