04 Jan '17, 12am

Unilever: A third of consumers now buy from 'good' brands

Unilever: A third of consumers now buy from 'good' brands

Some 33 per cent of consumers across all the countries surveyed said they actively choose to buy brands they consider more ethical and sustainable. Meanwhile, more than half of shoppers in the UK, and 78 per cent of shoppers in the US, said they feel better when they buy products which are sustainably produced - a figure which rose to 88 per cent in India and 85 per cent in Brazil and Turkey.

Full article: http://www.businessgreen.com/bg/news/3001828/unilever-a-t...

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