26 Oct '16, 8am

How 'Green Giants' Use Sustainability To Grow Sales

“Green Giants” author Freya Williams with Earth 2017 Founder Bill Roth. The business case for sustainability is already made. Author Freya Williams’ book, “The Green Giants,” documents the growing trend of companies achieving at least a billion dollars per year in green product sales . These companies include Costco, which sells over $4 billion in organic food annually, and Walmart, which annually sells $1 billion in products that achieve high scores on its internal Sustainability Index . The question every business leader should ask is: How can I reshape my company to realize this revenue growth opportunity? The six factors that drive green sales success In “Green Giants ,” Williams identifies six factors common to companies with at least a billion dollars in annual green product sales. They are: Leadership. Commitment by a senior leader, especially the CEO, is the founda...

Full article: http://www.triplepundit.com/2016/10/green-giants-use-sust...

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