24 Oct '16, 8am

'Green Giants' Prove That Sustainability Sells

“Green Giants” author Freya Williams and Triple Pundit contributor Bill Roth at Sustainable Brands 2016. Our 21st-century economy is being reshaped by consumers searching for “in me, on me and around me” products — solutions that make daily life more sustainable. Fast food restaurants like McDonald’s are confronting stagnant revenues as consumers search for foods that deliver on taste, price and health . A recent Gallup poll found that 73 percent of Americans want a strong emphasis on renewable energy. In fact, solar now represents over 50 percent of new power generating capacity in the U.S. As the millennial generation comes of age, they are placing an increased emphasis on corporate social responsibility in deciding what to buy and who to work for . The cumulative impact of these mega trends is a multitrillion-dollar global Green Economic Revolution driving the emergence...

Full article: http://www.triplepundit.com/2016/10/green-giants-prove-su...

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