30 Jun '16, 10am

Purposeful Work: Why All Generations Want to Find Meaning in the Day-to-Day

Purposeful Work: Why All Generations Want to Find Meaning in the Day-to-Day

As the Chief Purpose Officer for one of the world’s largest and most trusted professional services firms, PwC, I spend my days focused on helping the firm and our clients understand what purpose means for business. In other words, beyond making money, why are we in business? Purpose is on a higher plane than corporate responsibility . It’s an organization’s raison d’être. The truth is, though, that you don’t have to be a Chief Purpose Officer in order to do purposeful work. In fact, I don’t think most kids dream of becoming a “Chief Purpose Officer” when they grow up – I know I didn’t! Almost every young person does, however, dream about having a job that matters, a job that has meaning and allows them to contribute to society in an impactful way. With all the chatter around what drives employees, it’s important to note that the desire to find purpose at work cascades acro...

Full article: http://www.triplepundit.com/special/fostering-diversity-a...

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