30 Jun '16, 3am

Why millennials are driving the sustainable brand revolution

Millennials are more environmentally and socially conscious than older generations, and if companies want to cash in on their rising purchasing power or retain young, talented workers, they have to step up on environmental and social responsibility, said industry experts on Monday. Speaking at the Sustainable Brands Sydney conference at the Sofitel Sydney Wentworth hotel, Ben Peacock, founder of sustainability and innovation company Republic of Everyone, noted that many millennial — that is, people born between the early 1980s and 2000 - prioritise purpose and sustainability more than financial rewards. If companies fail to prove that they are sincere about environmental and social sustainability, they risk alienating this group both as customers and employees, said Peacock. Young adults also influence the purchasing habits of their families, he added, citing a study by re...

Full article: http://www.eco-business.com/news/why-millennials-are-driv...

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