30 May '16, 5pm

#socialmedia

#socialmedia

Wind companies have a 63% usage rate across major social media channels. However, the activity rate varies dramatically across companies, including a 10-fold difference between those who post the most and least frequently. The industry makes far heavier use of photos and links than videos in its social media posts – even though video has the best open rates. Companies’ greatest engagement rates are being achieved on Facebook. All of the CEOs we researched have LinkedIn accounts, but none are using them to post thought leadership pieces to their networks on a regular basis. As an industry, wind companies post at low rates on every social media channel – just 0.19 posts per day on Facebook, for instance, and just 0.07 posts per day on Instagram. Companies stop posting after business hours and on weekends, which is when social media use grows.

Full article: http://cleantechnica.com/2016/05/30/wind-industry-advance...

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