28 May '11, 8pm
How to Foster Meaningful Public Relations to Improve Brand Value "action + brand + story..."
They beat the margins by doing something that aligns fully with their brand story, audience and product values. For this and other efforts, Nutiva actively provides ongoing new content for YouTube, Facebook and twitter. Additionally, it supports social media with e-mail blasts, e-newsletters, tradeshows and cooperative promotions. The value of the Monsanto opposition legal contribution, arguably, had a greater return on investment than any number of advertisements ever could have. But the real news here—and this is where it gets interesting—Nutiva didn’t do it for exposure. Nutiva made this contribution because as a company and industry leader, they fundamentally believe that GMO food, and specifically Monsanto’s bid to use genetically modified alfalfa seeds is wrong.