28 Sep '12, 9pm

Campfire-scented beard cologne lets you pretend you’ve been outside

Campfire-scented beard cologne lets you pretend you’ve been outside

We think this is a joke but then we remember that Mumford and Sons have lots of fans. So a Portland-based (duh) company is selling little sticks that you light on fire , blow out, and allow the smoke to seep into your glorious beard. You then smell like you’ve been camping, without actually having to, like, go outdoors. This is a weird product. We’re not sure how many levels of irony it’s supposed to have. To unpack this mystery we started thinking about which bearded people might actually use it. We thought about ZZ Top first, because we’re just obvious like that, and they were so clearly not the market. Then we immediately went more deep-cut on the beard thing and started to think about people like Dan Auerbach of the Black Keys or Devendra Banhart and the guys in Grizzly Bear, and would they use this stuff, and realized, no, not them either, and then we realized that we...

Full article: http://grist.org/list/campfire-scented-beard-cologne-lets...

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@naz_ri_nazri Not directly outside MBS. Tengok

marina-bay.sg 28 Sep '12, 2pm

The waterfront promenade creates a continuous route along the waterfront and links up the necklace of attractions at the M...