28 Sep '12, 12pm

Pinterest emerging as promising platform for green marketers

Pinterest emerging as promising platform for green marketers

Over the past 12 months, Pinterest ha s witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly 100 minutes per month , making it one of the largest and most engaging social networks around. AdAge raves that “…Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter…” What is so compelling about Pinterest is its simplicity, empowering users to capture, curate and share content of interest at the click of a button. Moreover, its format allows users to easily browse and discover new content pinned by other users. Brands, including green brands, are increasingly discovering the potential of Pinterest and finding ways to adapt this consumer-centric platform for their benefit. Promote discovery Consumers like to browse Pinterest and, while doing so, are discovering brands. Brands are max...

Full article: http://www.greenbiz.com/blog/2012/09/28/pinterest-emergin...

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