30 Mar '16, 7am

@TriplePundit #sustainable

@TriplePundit #sustainable

Keep marketers in the loop. Because most marketing departments operate separately from the CSR team, it’s especially important to ensure everyone understands everything your company does daily in its commitment to social and environmental responsibility. Bring marketers into the conversation — especially around strategy — and constantly keep them updated on your efforts and objectives. Communicate everything. As someone who’s immersed in your CSR mission, small developments and happenings might not seem very noteworthy to you. But from a marketing standpoint, nothing is too boring if it’s supporting communities and the environment.I personally would love to see the Gap Foundation do more of this. Though it’s doing work on an unprecedented scale to improve sustainability in textile production, there has been very little marketing to show the public how the company’s strong ...

Full article: http://www.triplepundit.com/2016/03/okay-brag-csr-mission...

Tweets

Okay, now Google’s Artificial Intelligence Divi...

searchenginewatch.com 30 Mar '16, 2pm

In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-ye...

Watch Porsche Designers Discuss How the Mission E Came Together

Watch Porsche Designers Discuss How the Mission...

hybridcars.com 31 Mar '16, 2pm

After years of anticipation, today Tesla will reveal its Model 3 and perhaps only coincidentally, yesterday Porsche posted...

2016's Top Ten Tech Cars: Porsche Mission E Con...

spectrum.ieee.org 30 Mar '16, 3pm

When Porsche floats a big idea in sports cars, it doesn’t fool around. The 911, for example, has been a design and perform...